On-Page-SEO-ENG-article

On-Page SEO Best Practices

by SEO

On-page SEO refers to the practice of optimizing individual web pages to improve their visibility and rankings on search engine results pages (SERPs).
It involves various techniques and strategies that are applied directly on the specific web page to enhance its relevance and authority for specific keywords or topics. On-page SEO aims to make the content more appealing to both search engines and users, resulting in higher organic (non-paid) search rankings.

Here are some key elements and practices of on-page SEO:

Keyword Optimization is a fundamental SEO strategy focused on selecting and strategically incorporating relevant keywords into your website’s content, meta tags, and other elements. By identifying the words and phrases users are likely to search for, you can optimize your content to match those queries, increasing the likelihood of your website appearing in search engine results. Effective keyword optimization involves researching high-volume and low-competition keywords, integrating them naturally into your content, and ensuring a balanced and user-friendly experience. This strategy helps search engines understand the context and relevance of your web pages, ultimately boosting your site’s visibility and organic traffic.

Quality Content is a crucial SEO strategy that emphasizes creating valuable, relevant, and engaging content for your website. High-quality content addresses user intent, provides comprehensive information, and offers solutions to their queries. Search engines value content that meets user needs, and such content is more likely to rank higher in search results. Quality content goes beyond keywords to include in-depth research, accurate information, clear writing, and multimedia elements like images and videos. By consistently producing top-notch content, you enhance user experience, encourage longer dwell time, and attract organic backlinks from other reputable websites, all of which contribute to improved search engine rankings and organic traffic growth.

Title Tags, also known as title elements, are HTML elements that define the title of a web page. In terms of SEO, title tags play a crucial role in conveying the main topic or theme of a page to both search engines and users. A well-optimized title tag includes relevant keywords that accurately represent the content of the page. It appears as the clickable headline in search engine results and is displayed at the top of the browser window or tab when a user visits the page.

Effective title tags are concise, descriptive, and compelling. They provide a clear preview of what users can expect from the page, encouraging them to click through to your website. Properly optimized title tags can improve click-through rates, enhance user engagement, and positively impact search engine rankings. It’s important to craft unique and relevant title tags for each page of your website to improve its visibility in search results and convey its value to both search engines and users.

Meta Descriptions are HTML attributes that provide a brief summary or preview of the content of a web page. While not a direct ranking factor for search engines, well-written meta descriptions play a significant role in enticing users to click on your link when it appears in search results.

A good meta description includes relevant keywords, accurately reflects the page’s content, and encourages users to click through to your website. It’s an opportunity to highlight the value and unique selling points of your page in a concise and engaging manner. Meta descriptions typically appear below the title tag in search results, giving users a glimpse into what they can expect when they visit your page.

Crafting compelling meta descriptions can improve click-through rates, increase organic traffic, and enhance user engagement. While not a direct ranking factor, the indirect benefits of well-optimized meta descriptions contribute to overall SEO success by improving your website’s visibility and attracting more visitors.

Header Tags, often referred to as H1, H2, H3, and so on, are HTML elements used to structure content on a web page. They play a crucial role in organizing and presenting information in a hierarchical manner, making it easier for both users and search engines to understand the content’s organization and importance.

H1 tags represent the main heading of a page and typically contain the primary keyword that summarizes the page’s topic. Subsequent header tags, such as H2, H3, and so on, are used to break down content into sections and subsections, creating a clear and logical flow.

Search engines use header tags to determine the structure of your content and to interpret the relationships between different sections. Proper use of header tags enhances readability and user experience, as it makes content scannable and helps users find relevant information quickly. Well-structured header tags contribute to better on-page SEO by signaling the content’s relevance and providing a clear outline of the page’s topic to search engines.

URL Structure refers to the arrangement and format of web addresses (Uniform Resource Locators) that uniquely identify specific pages on a website. An optimized URL structure plays a significant role in both user experience and search engine optimization.

A well-structured URL should be:

  • Descriptive: It should provide a clear idea of the content on the page.
  • Readable: Users and search engines should easily understand the URL.
  • Relevant: It may include relevant keywords that reflect the page’s topic.
  • Consistent: URLs should follow a consistent pattern across the website.

An optimized URL structure helps search engines interpret the context and relevance of a page’s content. Clear URLs also make it easier for users to navigate your website, understand the content hierarchy, and share links.

For instance, a well-structured URL like “www.example.com/blog/seo-strategies/url-structure” provides valuable information about the content of the page, which benefits both users and search engines. Proper URL structuring contributes to improved search engine rankings, user experience, and overall site organization.

Internal Linking is a strategic SEO technique that involves connecting different pages within your website through hyperlinks. These links serve as pathways for users and search engines to navigate between related content on your site. By interlinking relevant pages, you establish a structured web of information that enhances user experience and helps search engines understand the content’s context.

Benefits of internal linking include:

  • User Navigation: Internal links guide users to more content, encouraging them to explore further and spend more time on your site.
  • Content Hierarchy: Through descriptive anchor text, you provide context to both users and search engines about the linked content’s relevance and importance.
  • Reduced Bounce Rate: Relevant internal links keep users engaged, lowering bounce rates and increasing the chance of conversions.
  • Efficient Crawling: Search engines use internal links to discover and index pages. Proper internal linking ensures important pages are easily accessible to search engine crawlers.

Strategically placing internal links within your content and menus creates a network of interconnected information, benefiting both users and search engines. This cohesive structure improves site organization, user engagement, and overall SEO effectiveness.

: Page Speed refers to the time it takes for a web page to load and become fully functional for users. It’s a critical aspect of user experience and an important factor in search engine rankings. Faster loading times lead to better user satisfaction, lower bounce rates, and higher engagement, while slower loading times can frustrate users and lead them to leave your site.

Benefits of optimizing Page Speed include:

  • User Experience: Faster-loading pages provide a smoother and more enjoyable browsing experience, which can lead to increased time spent on your site and higher chances of conversions.
  • Search Engine Rankings: Search engines, such as Google, consider page speed as a ranking factor. Faster-loading pages are more likely to rank higher in search results, improving your site’s visibility.

Avoiding Duplicate Content is a vital SEO practice aimed at preventing identical or substantially similar content from appearing on multiple pages of your website or across different websites. Duplicate content can confuse search engines, leading to issues with indexing and ranking, as search engines strive to display diverse and relevant results to users.

Key considerations for avoiding duplicate content include:

  • Search Engine Confusion: Duplicate content can cause search engines to struggle in determining which version of the content to prioritize, potentially affecting your rankings.
  • User Experience: Duplicate content can also confuse users, as they might encounter the same information across different pages. This diminishes the value and credibility of your website.

Content Formatting refers to the presentation and structure of the textual and visual elements within your web pages. Proper formatting not only enhances the readability and aesthetics of your content but also plays a role in improving user engagement and search engine optimization.

Key aspects of content formatting for SEO include:

  • Headings and Subheadings (H1, H2, etc.): Using hierarchical heading tags to organize your content, signal its structure, and make it scannable for both users and search engines.
  • Paragraphs and White Space: Breaking down content into concise paragraphs and incorporating ample white space improves readability and prevents overwhelming blocks of text.
  • Bulleted and Numbered Lists: Using lists to present information in a clear and structured manner, making it easier for users to grasp key points.
  • Bold and Italics: Applying formatting styles like bold and italics to highlight important keywords, phrases, or concepts can aid user understanding and emphasize key content.

On-page SEO is a fundamental aspect of search engine optimization, as it lays the foundation for search engines to understand, index, and rank your web pages appropriately. By optimizing on-page elements and following best practices, you increase the chances of your content being discovered and displayed prominently in search results, leading to higher organic traffic and improved online visibility.

Websites technical setup in Infinity Media and Marketing Company

Websites Technical Setup

by SEO

Websites technical setup

It is a SEO practices excluding content optimization and link building. It’s used to improved website crawling in search engine and prepare website for on-page optimization and off-page optimization (link building).

Indexing:

In indexing process, website owner determine which webpages should be read by SE and which shouldn’t as illustrated in Figure (‎1). Not all pages of website should be indexed. In websites under study the following pages will be excluded from indexing:

  • Webpages which have not enough data like: blog category, tags and media files because short content have negative impact on websites ranking.
  • Private Webpages such as: terms of Service, use of cookies and privacy policy.
  • Webpages which have duplicate content.
  • Webpages which have downloadable content such as pdf files.

Figure (1): websites indexing process

 “all in one SEO pack”([1]) plugin is used to set the above setting for website indexing. In addition to plugin setting, any pages can be prevented from being indexing by using “no index” Meta tag to a page’s HTML code which can be done with the mentioned plugin options in each page.

After determine which pages to index, robot.txt file should be generated. It indicates what pages should be crawled by search engines and which shouldn’t. It provides instructions to search engines’ robots about what to crawl on website. “all in One SEO pack” plugin has the feature to generate the robot.txt file, it’s used to generate robots.txt files for website under study. The generated files can be found on https://example.com/robots.txt. Before a spider starts scanning, it checks the specifications from the robot.txt file.

Now sitemap should be generated for website, it will contain which pages to be crawled and visible in the search results, and organize them in the proper hierarchy. It was generated using “all in one SEO pack” plugin and it’s available on https://example.com/sitemap.xml. After that, sitemap should be available to Google by adding it to robots.txt file or directly submitting it to Search Console.

After all the above indexing steps, there is a challenge when a spider crawls website and comes to a broken page, it immediately leaves. But this is stop website indexing and it’s considered as indicator for poor website. So, 404 error page must be prepared and contains useful links to other pages to allow spiders continue crawling and indexing the site. In websites under study, custom 404 error pages are prepared and have connection to website home page and contact page.

([1]) https://wordpress.org/plugins/all-in-one-seo-pack/

Website technical analysis in Infinity Media and Marketing Company

Website Technical Analysis

by SEO

Website technical analysis.

  1. Check website URL structure: URL is displayed in search results after page title, so website file names must be descriptive and clear to organize website URL and make it friendly to search engines.
  2. Check website against dead links or broken redirects and 404 error page: during website crawling process from SE spiders, when the spiders come to broken links, it’s immediately stop crawling and leave the website which impact negatively on website indexing. In addition to that, many broken links in website domain is considered an indicator for poor website and low quality user experience which reduced its ranking in SERP. So dead links or broken redirects must be fixed. In addition to that, website must include useful 404 pages which display in case of not exist pages or broken URL. 404 pages to take the spider to available page, it also used to improve website user experience when guide visitors to useful links or can back them to home page.
  3. Check website against duplicate content: Webpages are considered duplicates if their content is 85% identical. Having duplicate content may significantly affect SEO performance. First of all, Google will typically show only one duplicate page, filtering other instances out of its index and search results, and this page may not be the one wanted to rank. In some cases, search engines may consider duplicate pages as an attempt to manipulate search engine rankings and, as a result, website may be downgraded or even banned from search results (Oetting, 2019).
  4. Check website sitemap: A sitemap is a file contains a list of all the pages of website and present the hierarchy and content structure. Regardless if website architecture is clearly organized or not, it is always a good practice to submit a sitemap because it will strongly improve the crawl-ability of website. It contains which pages to be crawled and visible in the search results, and organize them in the proper hierarchy (Jamal & Hatab, 2015). In this phase website sitemap will be checked if available and if written correctly.
  5. txt file: Arobot.txt file is instructions file in website indicates which pages allowed to crawl in SE and which prevented from crawling. It submit sitemap to SE and protect the server from being too busy by prevent crawlers from scanning unimportant or similar pages. Before spiders start crawling the website, it catch instructions from robots.txt file (Jamal & Hatab, 2015) (Özkan et al., 2019). In this stage, robot.txt will be checked if it available and if it be written correctly.
  6. Crawl Depth: it’s represents how many clicks needed to reach webpages from home page. In general, crawlers and websites visitors don’t like to reach deep pages in website.For this reason, pages that contain important content should be no more than three clicks away from website homepage(ThatWare LLP, 2019).
  7. HTTP Status Code: HTTP status codes refer to requests made to a web server by search engines or website visitors. Websites users experience and SE crawling can be affected negatively when website having a lot of pages return 4xx and 5xx status code. This issue could lead to traffic drop. So, HTTP status code should be monitored and managed to get better rank in SERP homepage(ThatWare LLP, 2019).
Table (1) summarized website technical analysis in checklist which will be used in chapter 5 to analysis websites under study technically.

Table (1): website technical analysis checklist

#

Checklist item

Notes

1

 Test website URL structure

Webpage URL must contains pages title after website domain like: http://domainname.com/testPage

2

 Check website against dead links or broken redirects.

Dead links must be removed and broken redirect must be fixed to correct position and custom 404 error page must be added to website pages

3

 Check website against duplicate content.

Duplicate content should be removed or prevent from indexing

4

 check sitemap, Robots.txt file & error page

Add sitemap and roborts.txt files to help Google spiders to index website correctly.

5

 Crawl Depth

Most important pages should have low crawl depth to access it easily from Google spiders or visitors.

6

 HTTP Status Code

Monitor webpages HTTP status code and remove 4xx error pages and 3xx unnecessary redirects.
 
Articles in the field of Website content analysis in Infinity Media and Marketing Company

Website content analysis

by SEO

Website content analysis:

 
  1. Check H1 tag in pages titles: Using heading tags to highlight important text. Website content structure must be organized to make it easier for understand from user or search engines, the content could divided to main points and sub points avoiding using long headings or not related ones. Because it should be used to add sense to page content.
  2. Check Meta Tags: Meta tags contained in webpage <head> section. Meta tags contains title, description and keywords attributes. Meta tag give information about website pages to SE. SE only take information under Meta tags and ignore others.
    • Meta title: Website pages titles should be unique and descriptive. <title> tag is used within the <head> element of the HTML document is used to tell the user and search engine what the topic of the page. Webpages titles must be unique for each page and it must be related to page content. SE display approximately 70 characters from the title, so, the recommended length of used title is less than 70 characters. (Özkan et al., 2019)
    • Meta description: description is a summary of page content, the title tag is short but the description tag can be sentence or more ,it doesn’t exceed 155 characters (Özkan et al., 2019). The description must be unique for each pages and shouldn’t be not related to page content, generic or copy from page content. Google may use description as a snipped to view in page results
    • Meta keyword: it specifies words for each webpage to process by SE.
  3. Check Images file name and alt attribute: Image name must be clear and descriptive, it doesn’t be generic or too long and alt attribute must be used to show instead of images in case it can’t be display and it make the web page more friendlier to images search see Figure (‎1) for alt attribute usage example. In addition to that images format should be standard to be supported from most browsers
  .

<img class=”logo” src=”https://domainname.com/example.png”  alt=”example image” />

Figure (1): alt attribute usage example

Table (2) summarized website content analysis practices as a checklist which will be used in

Table (2): website content analysis checklist

#

Checklist item

Notes

1

Check H1 tag in pages titles

H1 tag should be used in pages title and use

keywords in it if possible
2

Meta title

Meta title should fill with descriptive unique title and its length should be less than 70 characters

3

Meta description:

It is summarize webpage content and it display on SERP below title to give the researcher first impression about the page. The suitable length for it is less than 155 characters.

4

 Meta keyword

It specifies words for each webpage to process by SE.
5 Check Images file name and alt attribute

Images name must be descriptive and clear

and alt attribute should be fill correctly.
 

On-page Optimization

by SEO

on-page optimization practices checklist

#

 Checklist item Notes

1

Check H1 tag in pages titles

H1 tag should be used in pages title and

use keywords in it if possible

2

Use Meta tags

Meta title

Meta title should fill with descriptive unique title and its length should be less than 70 characters

3

Meta description:

It is summarize webpage content and it display on SERP below title to give the researcher first impression about the page. The suitable length for it is less than 155 characters.

4

Meta keyword

It specifies words for each webpage to process by SE.

5

Check Images file name

and alt attribute

Images name must be descriptive and clear

and alt attribute should be fill correctly.

6

 Use internal and outgoing external links

Use outgoing

external links

Mention others site in website to display the

website as a valuable resource of information

7

Use  Internal links

Link websites pages with each other to make

it more accessible from users and SE.

8

Update website with fresh

and unique content:

Website content must be updated from time to time to make visitors back to website and attract new visitors

9

Optimize Content length:

long content almost have more valuable

information and rank better

10

Use multimedia in content:

videos, infographics and diagrams can be used as a content in web pages and it can used as signal to page quality because it keep readers long time in a page.

11

Write good link text:

Link text must be short and descriptive and

provide a basic idea about what link mention to.
12 Use structured data:

Structured data are used to organize page content and search engines using it to view to customer against specific queries and attract interested customers to website.

 

It is the practices of optimizing website content against on-page optimization practices checklist in Table (‎3.4) to improve its visibility and ranking in SERP. Figure (1) mentioned on-page SEO practices which are used in on-page optimization.

Figure (1): On-page SEO optimization practices

Update website with fresh and unique content: The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines.so, page content must be updated from time to time to make visitors back to website and attract new visitors. Website can contain updatable section such as: blog, portfolio and careers vacancies. These sections should be updated continuously to attract visitors to come back to website.

    • Optimize Content length: Every page on website needs to contain a certain amount of words to be able to rank. Pages which contains long content are more likely to be considered of more vale to user. In addition, the longer content means it’s easier for search engine to determine what it’s about, especially if it’s well-optimized for keywords. Long content probably have more headings, more links, and more pictures containing the keywords. It probably discuss multiple subtopics. Also the article will have a chance to visible in search results.
    • Use multimedia in content: using different types of media solutions together is an excellent way to get more readers to website and keep their attention for longer. There are numerous different elements can be used such as video, audio, slideshows, infographics, quizzes, games and text, to convey different types of information in the most interesting and memorable way.
    • Write good link text (anchor Text): link text should be short and descriptive to provide idea about the link which mention to and it should be formatted to distinguish it from other content.
    • Use structured data: webpages content are organized to be viewed to customer against specific queries and attract interested customers to website. Website logo, contact information and opening hours are example of the structured data which were used in websites optimization.
    • Heading tags: Using heading tags to highlight important text and format content structure. Keywords should be used in H1 in most of websites pages
    • Optimize website images:
      1. Use suitable image name: the used image name is a descriptive and keywords were used when it’s possible.
      2. Use alt attribute: Alt attribute provide better image context/descriptions to search engine crawlers, helping them to index an image properly. It will be displayed in place of an image if an image file cannot be loaded, so, it should be contains a descriptive text. Alt attribute text is advised to be around 125 characters because most popular screen readers cut off alt text at this size.
    • Use internal links: internal links are used to connect website pages with each other to improve website crawling by SE and increase user experience by introduce more available resources to him. In websites under study, internal links use in web pages content with suitable link text. Figure (‎2) display measured internal links after optimization. As noticed in figure, pages which have more than 70 links are increased and pages which have less than 10 links are decreased.

Figure (2): Post optimization internal links

  • Use Meta Tags
    • Meta title: it is considered the first impression people can be have about web page and it’s a major factor which help search engines to understand what web page is about. Title tags are used in three key places: search engine results pages (SERPs), web browsers, and social networks. Google typically displays the first 50–60 characters of a title tag. So, websites pages titles were optimized and its length was fixed to be suitable to search engine. Also, keywords were used in pages/posts titles when possible.
    • Meta description: it’s used to gain user click from SERPs. It’s a short paragraph which advertise webpage content to searchers and give them the chance to decide whether the content is relevant and contains the information they’re looking for from their search query. Meta description should be directly relevant to the page it describes, and unique from the descriptions for other pages and try to employ keywords that page is targeting.

It’s best to keep Meta descriptions long enough that they’re sufficiently descriptive, so the recommended size for Meta descriptions is between 50–300 characters.

Meta description was optimized for all websites pages. It’s was written as a summarization to webpages content from 50 _ 300 characters and keywords were used in its.

In this step, Meta tags are added using “all in one SEO pack” plugin which allow websites content editors to add Meta tags to post/page from WP admin dashboard. Also, the selected keywords are used in different position in web pages like: Meta title, Meta description, alt attribute, Headings, link text and in different places in pages content.

 

online competitors

Online Competitors

by SEO

Online competitors’ analysis:

SEO competitor analysis is one of the most important aspects of any SEO campaign. SEO competitors is a list of websites which optimized against the same keywords used on website optimization. SEO competitor analysis helps website owners to:

  1. Understand their standing within digital marketplace
  2. Get data on competitor efforts (their SEO plan)
  3. Benchmark their success
  4. Find gaps in their strategy to improve it.

When website owner’s analysis a list of their website competitors, they can discover competitors’ keywords list. Then, they can measure the gap (keywords which used by competitors and not used in their websites) between their keywords list and others competitors’ keywords list. So, they can update their keywords with the most efficient keywords. In addition to that they can discover their competitors’ backlinks list and analysis it to discover competitor’s off-page SEO practices and get idea to improve their websites off-page (backlinks) SEO plan to increase their websites visibility.

 

 

Online competitors analysis

a)     Select online competitors

Selecting online competitors list illustrated in Figure (‎1). Initially, keywords list will be analyzed using keywords analyzer in SEMrush tool to get online competitors against the selected keywords. The suggested list from SEMrush will be filtered to a list of most relevant and strongest domains according to number of common keywords in website keywords list and competitors’ keywords list. Relevant website are websites which have the same type of business and offer services similar to website services. In research study, top five domains list get to be analyzed.

In “infinite.ps” and “iqlebalsaf7a.com” the selected competitors are regional but in “asaseeyat.com” the selected competitors are international. Competitors’ list size was five competitors for each website.

Figure (1): Select top 5 online competitors

b)     Competitors’ analysis:

In this phase the selected competitors list will be analyzed to discover its SEO plan especially keywords list and backlinks building plan to update website SEO plan and get better position in SERP. Figure (‎2) explain SEO competitors’ analysis phase.

Figure (‎2): SEO competitor’s analysis

After identifying top SEO competitors, Websites under study visibility were tested against the selected keywords and compared with their competitors. The visibility score was equal to “0” in all websites. Visibility is an indicator for website progress in Google’s top 100 for selected keywords list.

After that competitors SEO strategy should be deconstruct to get most significant ideas from it and use these ideas to improve website SEO plan. During competitors’ analysis, the volume of competitors’ backlink profile and the quality of this backlink will be discovered and used to build off-page SEO plan which will be discussed later in off-page optimization. In addition to that, competitors’ keywords are discovered, its traffic will be estimated and it will be used to update websites under study keywords list.

 

Off-page SEO

OFF-page SEO

by SEO

Off- page optimization:

After the web site preparation, a list of website competitors should have been  prepared, and competitors’ backlinks should have been extracted. After extract competitors’ backlinks, it should have been analyzed to discover competitors’ strategy and built backlinks plan. Links building plan have different practices which organized as four groups according to their objectives

Figure (1): Prepare website for off-page (link building) practices

  • Prepare website for link building: as a first step in link building plan, some practices should be done on website to help in link building process as shown in Figure (‎1).
    1. Share on social media buttons: add social media buttons which allow website visitors to share website content on their social media accounts on different platform. This practice improve customers’ usability and help website to get higher rank.
    2. Build newsletter subscription form: add form to website which allow visitors to subscribe in website newsletter.
    3. Activate RSS: RSS is webpages content stream which is updated when new content is published. It allow people to monitor a group of websites they interested in and aggregate them together through feed readers. This is useful to keep track of updated content from many blogs and sites without even visiting them. The content come to website audience.
    4. Website live chat: live chat is a window which allow website visitors/customers to ask questions about website services/products. Adding live chat to website is a good practice to ensure that the issues of customers are resolved quickly and effectively. This will increase website usability to get good review and comments about website products/services.
    5. Online resources (papers, case studies, guidelines, etc.): when website have valuable resources in website industry which can make addition to people, they can share the resources, cite it and mentioned it in their websites.
    6. Questions and answers related to business industry: Providing answers to the most common questions visitors/customers may research about the product or service. By providing answers to these questions customers are able to learn, identify, and extract knowledge. Questions and answers sections are a key way for a business to reach out to their customers. By adding it, business owners are able to ensure they are providing information needed to attract and keep customers engaged with their products and/or services.
    7. Blogging: blogging is a good SEO practice because it keep website updated with new content that are high quality and on topics relevant to website audience. Google does not display outdated information in their SERP. Attractive and fresh content keep people to stay longer time in website and it give other websites reasons to build links to website. In addition to that, it connect website owners with website audience and increase website ranking in SERP.

 

  1. Customers’ reviews: Google display to user the best websites around. In order to do this effectively, it runs through thousands of websites and ranks them. It does not only look at the quality of website or blog posts, it also looks at online reviews and comments. So if website have good reviews online, it is going to get better rank.
  • Natural links building: back links which are built without any action on the part of a page owner. That happen when website have a valuable content and other websites mentioned it as the resource of information. This required special efforts for building a valuable information resources such as: media, papers, case studies and guidelines.
  • Submit website URLs to build links: these links created by practices such as adding a backlink in an online directory, forum, blog comment signature, or a press release with optimized anchor text.
  • Distribute webpages content: distribute webpages content to its audience by: newsletter, RSS and share content on social media accounts.
  1. Newsletter: it is represent a place to share company news and information on products and services, especially if they are new. And it is also a great place to be sharing informational content about website industry so that website owner can be viewed as a thought leader. Website owners can write these information on website blogs and embed blog links in email newsletter which means increase clicks in website. The matter which allow audience to reach the content and then decides to share it in some way. Maybe they share it in social media or maybe they link it to their websites as natural links building.
  2. RSS: RSS feed is important for site because it can allow website readers to subscribe to website content. In turn, they can share these feeds on social networks. RSS using can make website content be read by people, and indexed more easily.

 

  1. Share content on social media accounts: placing links of content pages on social media. This helps increase the number of visitors to website.

The proposed off-page SEO plan summarized in Table (‎1). the suggested plan are proposed based on practices which extracted from related work, competitors off-page SEO plan and practices from researcher point of view. All the suggested activities aim to increase website backlinks and increase website authority to get better ranking and visibility in SERP. However backlinks quantity is important for website ranking, website owners must to be attention for backlinks quality which affect website ranking. Low quality links (bad content which mention to website) have negative impact on website rank. Website owner must revised his website backlinks quality (content which mentioned to website link) from time to time.

When bad links are mentioned to website, website owner can ask Google not to take them into account when assessing website. Google Disavow tool tell google which link to neglect from external link. Low quality links or domains should be collected in a text file encoded in UTF-8 or 7-bit ASCII then, upload the file to Disavow tool in google console account. SEMrush allow websites owner to collect low quality links and domains and generate disavow file.

Table (1): Proposed off-page optimization plan

Object

Activity

 Activity type
Prepare website for link building share on social media buttons Technical
Build newsletter subscription form Technical
activate RSS Technical
website live chat Technical
Online resources (papers, case studies, guidelines, etc.) Content
Questions and answers related to business industry Content
Blogging Content
Customers reviews Content
Natural links building Mention website in others websites content Backlink
Submit website URLs to build links online directory Backlink
Forum discussion Backlink
blog comment signature Backlink
Social bookmarking Backlink
Author profile Backlink
Guest blog Backlink
Distribute webpages contents Email Newsletter Content
RSS Content
Share content on social media accounts

Content

 

Choose keywords list

Choose keywords list:

by SEO

SEO keywords are the keywords and phrases used by web researchers as a query in search engines. It can be used in websites content to make website visible in SERP. Keywords are one of the main elements of SEO.

Website owners need to know how people are looking for the products, services or information that they offer, in order to make it easy for them to find their websites, otherwise website does not get high ranking and it does not visible to users. Using suitable keywords in website content will help website to be ranked above its competitors.

By searching for most demanded keywords in SEO, the researchers not only discover the most demanded terms and phrases, but also learn more about websites customers as a whole. The matter is not always about getting visitors to website, but about getting the right kind of visitors. With keyword research, website owner can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking.

Preparing keywords list is the process to discover keywords that help websites to be ranked on a search engine results page (SERP), and putting them in online content.

SEO best practices are recommended that relevant keywords must be included in a number of high attention areas on website, everywhere from the titles and body text of website pages to website URLs to Meta tags to image file names. Successfully optimized websites tend to have thousands or even millions of keywords. So, keywords list must be grouped and organized in small lists. By dividing the list into small, manageable groups of related keywords.

When webpages is optimized, keyword relevance is more important than keyword density in SEO. After keywords list prepared, it will help website owner to focus on the right topics for his business.

In this study, keywords planner tool will be used to prepare keywords lists for websites under study.

 

 

 

  Prepare keywords list

Preparing keywords list is considered the most important step in any SEO plan. Keywords and SEO are directly connected when running a successful search marketing campaign. Because keywords are essential for all other SEO steps. SEO keywords must be relevant to website’s audience and effectively organized for action.

Webmaster stores the keywords which visitors type into search engines, and Google Keywords planner tool allow websites owner to access this information. To understand the value of a keyword, websites must be understood, make initial keywords list, test, and repeat.

Google Keywords planner tool is used to make suggestion for keywords related to business fields. Keywords planner tool can be accessed using Google Ads account. It displays Keyword ideas based on a phrase, landing page or product category.

Initial keyword/phrase can be used to find related terms and expand keyword list. It’s usually good to start with at least three to five keywords. This will help to get a range of different keywords related to required topic and not focus on a single phrase. Keywords idea are filtered according to required location, language, and search engine and time period. Most related keywords idea is selected and add to keywords list.

 

Figure (1): preparing keywords list process

A keywords list is prepared for each website under study. If the website have many topic, keywords list is grouped according to these topics. Figure (1) illustrated keywords list preparation using keywords planner tool.

Keywords are determined according to used SE, region and required language. Keywords planners’ tool was provided the researcher with a list of keywords ideas. Researcher determined the most relevant keywords from the suggested ideas and grouped it in a lists according to websites services.

As initial step, “infinite.ps” keywords list was 25 words, the list cover keywords to 4 topics related to website services. “Asaseeyat.com” keywords list was 15 words related to website services and “iqlebalsaf7a.com” keywords list was 17 words. The selected keywords lists examined and evaluated against website visibility and it will be updated to improve website visibility. In addition to that, keywords list could be updated after discovering competitors keywords list and getting effective ideas from its.

SEO keywords research must be done from time to time to update and expand keywords list. When popular keywords used this means there is huge competition. It can get visitors to website but they don’t be the right visitors. So more specific phrases should be used to bring right visitors.

The selected keywords will be used in website content to enable search engines to find and read it. It must use in: title of the page, URL, Meta tags, especially the Meta description, anchor text and image file paths and in the images’ alt text.