OFF-page SEO

Off- page optimization:

After the web site preparation, a list of website competitors should have been  prepared, and competitors’ backlinks should have been extracted. After extract competitors’ backlinks, it should have been analyzed to discover competitors’ strategy and built backlinks plan. Links building plan have different practices which organized as four groups according to their objectives

Figure (1): Prepare website for off-page (link building) practices

• Prepare website for link building: as a first step in link building plan, some practices should be done on website to help in link building process as shown in Figure (‎1).
  1. Share on social media buttons: add social media buttons which allow website visitors to share website content on their social media accounts on different platform. This practice improve customers’ usability and help website to get higher rank.
  2. Build newsletter subscription form: add form to website which allow visitors to subscribe in website newsletter.
  3. Activate RSS: RSS is webpages content stream which is updated when new content is published. It allow people to monitor a group of websites they interested in and aggregate them together through feed readers. This is useful to keep track of updated content from many blogs and sites without even visiting them. The content come to website audience.
  4. Website live chat: live chat is a window which allow website visitors/customers to ask questions about website services/products. Adding live chat to website is a good practice to ensure that the issues of customers are resolved quickly and effectively. This will increase website usability to get good review and comments about website products/services.
  5. Online resources (papers, case studies, guidelines, etc.): when website have valuable resources in website industry which can make addition to people, they can share the resources, cite it and mentioned it in their websites.
  6. Questions and answers related to business industry: Providing answers to the most common questions visitors/customers may research about the product or service. By providing answers to these questions customers are able to learn, identify, and extract knowledge. Questions and answers sections are a key way for a business to reach out to their customers. By adding it, business owners are able to ensure they are providing information needed to attract and keep customers engaged with their products and/or services.
  7. Blogging: blogging is a good SEO practice because it keep website updated with new content that are high quality and on topics relevant to website audience. Google does not display outdated information in their SERP. Attractive and fresh content keep people to stay longer time in website and it give other websites reasons to build links to website. In addition to that, it connect website owners with website audience and increase website ranking in SERP.

1. Customers’ reviews: Google display to user the best websites around. In order to do this effectively, it runs through thousands of websites and ranks them. It does not only look at the quality of website or blog posts, it also looks at online reviews and comments. So if website have good reviews online, it is going to get better rank.

• Natural links building: back links which are built without any action on the part of a page owner. That happen when website have a valuable content and other websites mentioned it as the resource of information. This required special efforts for building a valuable information resources such as: media, papers, case studies and guidelines.
• Submit website URLs to build links: these links created by practices such as adding a backlink in an online directory, forum, blog comment signature, or a press release with optimized anchor text.
• Distribute webpages content: distribute webpages content to its audience by: newsletter, RSS and share content on social media accounts.

1. Newsletter: it is represent a place to share company news and information on products and services, especially if they are new. And it is also a great place to be sharing informational content about website industry so that website owner can be viewed as a thought leader. Website owners can write these information on website blogs and embed blog links in email newsletter which means increase clicks in website. The matter which allow audience to reach the content and then decides to share it in some way. Maybe they share it in social media or maybe they link it to their websites as natural links building.
2. RSS: RSS feed is important for site because it can allow website readers to subscribe to website content. In turn, they can share these feeds on social networks. RSS using can make website content be read by people, and indexed more easily.

1. Share content on social media accounts: placing links of content pages on social media. This helps increase the number of visitors to website.

The proposed off-page SEO plan summarized in Table (‎1). the suggested plan are proposed based on practices which extracted from related work, competitors off-page SEO plan and practices from researcher point of view. All the suggested activities aim to increase website backlinks and increase website authority to get better ranking and visibility in SERP. However backlinks quantity is important for website ranking, website owners must to be attention for backlinks quality which affect website ranking. Low quality links (bad content which mention to website) have negative impact on website rank. Website owner must revised his website backlinks quality (content which mentioned to website link) from time to time.

When bad links are mentioned to website, website owner can ask Google not to take them into account when assessing website. Google Disavow tool tell google which link to neglect from external link. Low quality links or domains should be collected in a text file encoded in UTF-8 or 7-bit ASCII then, upload the file to Disavow tool in google console account. SEMrush allow websites owner to collect low quality links and domains and generate disavow file.

Table (1): Proposed off-page optimization plan