Website content analysis:
- Check H1 tag in pages titles: Using heading tags to highlight important text. Website content structure must be organized to make it easier for understand from user or search engines, the content could divided to main points and sub points avoiding using long headings or not related ones. Because it should be used to add sense to page content.
- Check Meta Tags: Meta tags contained in webpage <head> section. Meta tags contains title, description and keywords attributes. Meta tag give information about website pages to SE. SE only take information under Meta tags and ignore others.
- Meta title: Website pages titles should be unique and descriptive. <title> tag is used within the <head> element of the HTML document is used to tell the user and search engine what the topic of the page. Webpages titles must be unique for each page and it must be related to page content. SE display approximately 70 characters from the title, so, the recommended length of used title is less than 70 characters. (Özkan et al., 2019)
- Meta description: description is a summary of page content, the title tag is short but the description tag can be sentence or more ,it doesn’t exceed 155 characters (Özkan et al., 2019). The description must be unique for each pages and shouldn’t be not related to page content, generic or copy from page content. Google may use description as a snipped to view in page results
- Meta keyword: it specifies words for each webpage to process by SE.
- Check Images file name and alt attribute: Image name must be clear and descriptive, it doesn’t be generic or too long and alt attribute must be used to show instead of images in case it can’t be display and it make the web page more friendlier to images search see Figure (1) for alt attribute usage example. In addition to that images format should be standard to be supported from most browsers
<img class=”logo” src=”https://domainname.com/example.png” alt=”example image” />
Figure (1): alt attribute usage example
Table (2) summarized website content analysis practices as a checklist which will be used inTable (2): website content analysis checklist
|
# |
Checklist item |
Notes |
|
1 |
Check H1 tag in pages titles |
H1 tag should be used in pages title and use keywords in it if possible |
| 2 |
Meta title |
Meta title should fill with descriptive unique title and its length should be less than 70 characters |
|
3 |
Meta description: |
It is summarize webpage content and it display on SERP below title to give the researcher first impression about the page. The suitable length for it is less than 155 characters. |
|
4 |
Meta keyword |
It specifies words for each webpage to process by SE. |
| 5 | Check Images file name and alt attribute |
Images name must be descriptive and clear and alt attribute should be fill correctly. |