SEO keywords are the keywords and phrases used by web researchers as a query in search engines. It can be used in websites content to make website visible in SERP. Keywords are one of the main elements of SEO.
Website owners need to know how people are looking for the products, services or information that they offer, in order to make it easy for them to find their websites, otherwise website does not get high ranking and it does not visible to users. Using suitable keywords in website content will help website to be ranked above its competitors.
By searching for most demanded keywords in SEO, the researchers not only discover the most demanded terms and phrases, but also learn more about websites customers as a whole. The matter is not always about getting visitors to website, but about getting the right kind of visitors. With keyword research, website owner can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking.
Preparing keywords list is the process to discover keywords that help websites to be ranked on a search engine results page (SERP), and putting them in online content.
SEO best practices are recommended that relevant keywords must be included in a number of high attention areas on website, everywhere from the titles and body text of website pages to website URLs to Meta tags to image file names. Successfully optimized websites tend to have thousands or even millions of keywords. So, keywords list must be grouped and organized in small lists. By dividing the list into small, manageable groups of related keywords.
When webpages is optimized, keyword relevance is more important than keyword density in SEO. After keywords list prepared, it will help website owner to focus on the right topics for his business.
In this study, keywords planner tool will be used to prepare keywords lists for websites under study.
Prepare keywords list
Preparing keywords list is considered the most important step in any SEO plan. Keywords and SEO are directly connected when running a successful search marketing campaign. Because keywords are essential for all other SEO steps. SEO keywords must be relevant to website’s audience and effectively organized for action.
Webmaster stores the keywords which visitors type into search engines, and Google Keywords planner tool allow websites owner to access this information. To understand the value of a keyword, websites must be understood, make initial keywords list, test, and repeat.
Google Keywords planner tool is used to make suggestion for keywords related to business fields. Keywords planner tool can be accessed using Google Ads account. It displays Keyword ideas based on a phrase, landing page or product category.
Initial keyword/phrase can be used to find related terms and expand keyword list. It’s usually good to start with at least three to five keywords. This will help to get a range of different keywords related to required topic and not focus on a single phrase. Keywords idea are filtered according to required location, language, and search engine and time period. Most related keywords idea is selected and add to keywords list.
Figure (1): preparing keywords list process
A keywords list is prepared for each website under study. If the website have many topic, keywords list is grouped according to these topics. Figure (1) illustrated keywords list preparation using keywords planner tool.
Keywords are determined according to used SE, region and required language. Keywords planners’ tool was provided the researcher with a list of keywords ideas. Researcher determined the most relevant keywords from the suggested ideas and grouped it in a lists according to websites services.
As initial step, “infinite.ps” keywords list was 25 words, the list cover keywords to 4 topics related to website services. “Asaseeyat.com” keywords list was 15 words related to website services and “iqlebalsaf7a.com” keywords list was 17 words. The selected keywords lists examined and evaluated against website visibility and it will be updated to improve website visibility. In addition to that, keywords list could be updated after discovering competitors keywords list and getting effective ideas from its.
SEO keywords research must be done from time to time to update and expand keywords list. When popular keywords used this means there is huge competition. It can get visitors to website but they don’t be the right visitors. So more specific phrases should be used to bring right visitors.
The selected keywords will be used in website content to enable search engines to find and read it. It must use in: title of the page, URL, Meta tags, especially the Meta description, anchor text and image file paths and in the images’ alt text.