Online competitors’ analysis:
SEO competitor analysis is one of the most important aspects of any SEO campaign. SEO competitors is a list of websites which optimized against the same keywords used on website optimization. SEO competitor analysis helps website owners to:
- Understand their standing within digital marketplace
- Get data on competitor efforts (their SEO plan)
- Benchmark their success
- Find gaps in their strategy to improve it.
When website owner’s analysis a list of their website competitors, they can discover competitors’ keywords list. Then, they can measure the gap (keywords which used by competitors and not used in their websites) between their keywords list and others competitors’ keywords list. So, they can update their keywords with the most efficient keywords. In addition to that they can discover their competitors’ backlinks list and analysis it to discover competitor’s off-page SEO practices and get idea to improve their websites off-page (backlinks) SEO plan to increase their websites visibility.
Online competitors analysis
a) Select online competitors
Selecting online competitors list illustrated in Figure (1). Initially, keywords list will be analyzed using keywords analyzer in SEMrush tool to get online competitors against the selected keywords. The suggested list from SEMrush will be filtered to a list of most relevant and strongest domains according to number of common keywords in website keywords list and competitors’ keywords list. Relevant website are websites which have the same type of business and offer services similar to website services. In research study, top five domains list get to be analyzed.
In “infinite.ps” and “iqlebalsaf7a.com” the selected competitors are regional but in “asaseeyat.com” the selected competitors are international. Competitors’ list size was five competitors for each website.
Figure (1): Select top 5 online competitors
b) Competitors’ analysis:
In this phase the selected competitors list will be analyzed to discover its SEO plan especially keywords list and backlinks building plan to update website SEO plan and get better position in SERP. Figure (2) explain SEO competitors’ analysis phase.
Figure (2): SEO competitor’s analysis
After identifying top SEO competitors, Websites under study visibility were tested against the selected keywords and compared with their competitors. The visibility score was equal to “0” in all websites. Visibility is an indicator for website progress in Google’s top 100 for selected keywords list.
After that competitors SEO strategy should be deconstruct to get most significant ideas from it and use these ideas to improve website SEO plan. During competitors’ analysis, the volume of competitors’ backlink profile and the quality of this backlink will be discovered and used to build off-page SEO plan which will be discussed later in off-page optimization. In addition to that, competitors’ keywords are discovered, its traffic will be estimated and it will be used to update websites under study keywords list.