On-Page-SEO-ENG-article

On-Page SEO Best Practices

On-page SEO refers to the practice of optimizing individual web pages to improve their visibility and rankings on search engine results pages (SERPs).
It involves various techniques and strategies that are applied directly on the specific web page to enhance its relevance and authority for specific keywords or topics. On-page SEO aims to make the content more appealing to both search engines and users, resulting in higher organic (non-paid) search rankings.

Here are some key elements and practices of on-page SEO:

Keyword Optimization is a fundamental SEO strategy focused on selecting and strategically incorporating relevant keywords into your website’s content, meta tags, and other elements. By identifying the words and phrases users are likely to search for, you can optimize your content to match those queries, increasing the likelihood of your website appearing in search engine results. Effective keyword optimization involves researching high-volume and low-competition keywords, integrating them naturally into your content, and ensuring a balanced and user-friendly experience. This strategy helps search engines understand the context and relevance of your web pages, ultimately boosting your site’s visibility and organic traffic.

Quality Content is a crucial SEO strategy that emphasizes creating valuable, relevant, and engaging content for your website. High-quality content addresses user intent, provides comprehensive information, and offers solutions to their queries. Search engines value content that meets user needs, and such content is more likely to rank higher in search results. Quality content goes beyond keywords to include in-depth research, accurate information, clear writing, and multimedia elements like images and videos. By consistently producing top-notch content, you enhance user experience, encourage longer dwell time, and attract organic backlinks from other reputable websites, all of which contribute to improved search engine rankings and organic traffic growth.

Title Tags, also known as title elements, are HTML elements that define the title of a web page. In terms of SEO, title tags play a crucial role in conveying the main topic or theme of a page to both search engines and users. A well-optimized title tag includes relevant keywords that accurately represent the content of the page. It appears as the clickable headline in search engine results and is displayed at the top of the browser window or tab when a user visits the page.

Effective title tags are concise, descriptive, and compelling. They provide a clear preview of what users can expect from the page, encouraging them to click through to your website. Properly optimized title tags can improve click-through rates, enhance user engagement, and positively impact search engine rankings. It’s important to craft unique and relevant title tags for each page of your website to improve its visibility in search results and convey its value to both search engines and users.

Meta Descriptions are HTML attributes that provide a brief summary or preview of the content of a web page. While not a direct ranking factor for search engines, well-written meta descriptions play a significant role in enticing users to click on your link when it appears in search results.

A good meta description includes relevant keywords, accurately reflects the page’s content, and encourages users to click through to your website. It’s an opportunity to highlight the value and unique selling points of your page in a concise and engaging manner. Meta descriptions typically appear below the title tag in search results, giving users a glimpse into what they can expect when they visit your page.

Crafting compelling meta descriptions can improve click-through rates, increase organic traffic, and enhance user engagement. While not a direct ranking factor, the indirect benefits of well-optimized meta descriptions contribute to overall SEO success by improving your website’s visibility and attracting more visitors.

Header Tags, often referred to as H1, H2, H3, and so on, are HTML elements used to structure content on a web page. They play a crucial role in organizing and presenting information in a hierarchical manner, making it easier for both users and search engines to understand the content’s organization and importance.

H1 tags represent the main heading of a page and typically contain the primary keyword that summarizes the page’s topic. Subsequent header tags, such as H2, H3, and so on, are used to break down content into sections and subsections, creating a clear and logical flow.

Search engines use header tags to determine the structure of your content and to interpret the relationships between different sections. Proper use of header tags enhances readability and user experience, as it makes content scannable and helps users find relevant information quickly. Well-structured header tags contribute to better on-page SEO by signaling the content’s relevance and providing a clear outline of the page’s topic to search engines.

URL Structure refers to the arrangement and format of web addresses (Uniform Resource Locators) that uniquely identify specific pages on a website. An optimized URL structure plays a significant role in both user experience and search engine optimization.

A well-structured URL should be:

  • Descriptive: It should provide a clear idea of the content on the page.
  • Readable: Users and search engines should easily understand the URL.
  • Relevant: It may include relevant keywords that reflect the page’s topic.
  • Consistent: URLs should follow a consistent pattern across the website.

An optimized URL structure helps search engines interpret the context and relevance of a page’s content. Clear URLs also make it easier for users to navigate your website, understand the content hierarchy, and share links.

For instance, a well-structured URL like “www.example.com/blog/seo-strategies/url-structure” provides valuable information about the content of the page, which benefits both users and search engines. Proper URL structuring contributes to improved search engine rankings, user experience, and overall site organization.

Internal Linking is a strategic SEO technique that involves connecting different pages within your website through hyperlinks. These links serve as pathways for users and search engines to navigate between related content on your site. By interlinking relevant pages, you establish a structured web of information that enhances user experience and helps search engines understand the content’s context.

Benefits of internal linking include:

  • User Navigation: Internal links guide users to more content, encouraging them to explore further and spend more time on your site.
  • Content Hierarchy: Through descriptive anchor text, you provide context to both users and search engines about the linked content’s relevance and importance.
  • Reduced Bounce Rate: Relevant internal links keep users engaged, lowering bounce rates and increasing the chance of conversions.
  • Efficient Crawling: Search engines use internal links to discover and index pages. Proper internal linking ensures important pages are easily accessible to search engine crawlers.

Strategically placing internal links within your content and menus creates a network of interconnected information, benefiting both users and search engines. This cohesive structure improves site organization, user engagement, and overall SEO effectiveness.

: Page Speed refers to the time it takes for a web page to load and become fully functional for users. It’s a critical aspect of user experience and an important factor in search engine rankings. Faster loading times lead to better user satisfaction, lower bounce rates, and higher engagement, while slower loading times can frustrate users and lead them to leave your site.

Benefits of optimizing Page Speed include:

  • User Experience: Faster-loading pages provide a smoother and more enjoyable browsing experience, which can lead to increased time spent on your site and higher chances of conversions.
  • Search Engine Rankings: Search engines, such as Google, consider page speed as a ranking factor. Faster-loading pages are more likely to rank higher in search results, improving your site’s visibility.

Avoiding Duplicate Content is a vital SEO practice aimed at preventing identical or substantially similar content from appearing on multiple pages of your website or across different websites. Duplicate content can confuse search engines, leading to issues with indexing and ranking, as search engines strive to display diverse and relevant results to users.

Key considerations for avoiding duplicate content include:

  • Search Engine Confusion: Duplicate content can cause search engines to struggle in determining which version of the content to prioritize, potentially affecting your rankings.
  • User Experience: Duplicate content can also confuse users, as they might encounter the same information across different pages. This diminishes the value and credibility of your website.

Content Formatting refers to the presentation and structure of the textual and visual elements within your web pages. Proper formatting not only enhances the readability and aesthetics of your content but also plays a role in improving user engagement and search engine optimization.

Key aspects of content formatting for SEO include:

  • Headings and Subheadings (H1, H2, etc.): Using hierarchical heading tags to organize your content, signal its structure, and make it scannable for both users and search engines.
  • Paragraphs and White Space: Breaking down content into concise paragraphs and incorporating ample white space improves readability and prevents overwhelming blocks of text.
  • Bulleted and Numbered Lists: Using lists to present information in a clear and structured manner, making it easier for users to grasp key points.
  • Bold and Italics: Applying formatting styles like bold and italics to highlight important keywords, phrases, or concepts can aid user understanding and emphasize key content.

On-page SEO is a fundamental aspect of search engine optimization, as it lays the foundation for search engines to understand, index, and rank your web pages appropriately. By optimizing on-page elements and following best practices, you increase the chances of your content being discovered and displayed prominently in search results, leading to higher organic traffic and improved online visibility.

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Chatbots

Google, one of the world’s leading technology companies, has recently announced the development of a new AI chatbot named “Brade”. This is an exciting development in the field of artificial intelligence, as Brade is expected to be one of the most advanced chatbots to date.

 

For those unfamiliar with the concept of chatbots, they are computer programs designed to simulate conversation with human users. These programs use natural language processing (NLP) and other advanced technologies to interpret the user’s message and respond accordingly.

 

One of the most notable chatbots in recent years has been ChatGPT, a large language model developed by OpenAI. ChatGPT has the ability to answer a wide range of questions and hold conversations on a variety of topics. It has become a popular tool for many individuals seeking to gain knowledge on various subjects, as well as for businesses seeking to improve customer service through chatbots.

 

With the development of Brade, Google aims to create a chatbot that is even more advanced than ChatGPT. According to Google, Brade will be able to handle complex conversations and perform a wide range of tasks. It will use advanced algorithms and machine learning techniques to continually improve its abilities and provide more accurate and useful responses to users.

 

While the development of Brade is certainly exciting, there are also concerns about the potential implications of such advanced AI technology. Some experts worry that as chatbots become more advanced, they could eventually become too powerful and pose a threat to human society. However, Google and other technology companies are committed to ensuring that AI technology is developed in a responsible and ethical manner.

 

In conclusion, the development of advanced chatbots like Brade and ChatGPT is a major step forward for the field of artificial intelligence. These technologies have the potential to revolutionize the way we interact with computers and improve our lives in countless ways. However, it is important that we proceed with caution and ensure that these technologies are developed in a responsible and ethical manner.

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10 Digital Marketing Tricks

Reaching your target audience in digital marketing can be a challenging task. However, with the right strategies and techniques, it is possible to connect with your desired audience and promote your products or services effectively. Here are some tips to help you reach your target audience in digital marketing:

  1. Define your target audience: To reach your target audience, you must first know who they are. Consider factors such as age, gender, location, income, education, and interests. This will help you to create a buyer persona and develop a marketing strategy that speaks directly to your target audience.
  2. Use social media: Social media platforms are powerful tools for reaching your target audience. Platforms such as Facebook, Instagram, Twitter, and LinkedIn offer targeted advertising options that allow you to reach your desired audience based on demographics, interests, and behaviors. Make sure to engage with your followers regularly to build a strong connection with them.
  3. Utilize search engine optimization (SEO): SEO is the practice of optimizing your website to rank higher in search engine results pages (SERPs). By incorporating keywords that your target audience is searching for, you can increase your visibility and attract potential customers to your site.
  4. Use email marketing: Email marketing is a highly effective way to reach your target audience. You can segment your email list based on different criteria, such as location or interest, and send targeted messages to each group. Make sure to provide valuable content in your emails, such as special offers or industry news, to keep your subscribers engaged.
  5. Invest in paid advertising: Paid advertising, such as Google AdWords or Facebook Ads, can help you reach your target audience quickly and effectively. You can set your budget and target specific demographics, locations, and interests to reach the right people. Make sure to test and optimize your campaigns regularly to improve their performance.
  6. Collaborate with influencers: Influencer marketing involves partnering with individuals who have a large following on social media or other platforms. Influencer marketing can be a great way to reach a new audience and increase your brand’s visibility. Make sure to choose influencers who align with your brand values and have a following that is similar to your target audience.
  7. Engage with your audience: Engaging with your audience is an important part of reaching them effectively. Respond to comments and messages on social media, answer questions on forums, and participate in industry events to build relationships with your target audience.
  8. Create valuable content: Developing high-quality, valuable content is essential for attracting and retaining your target audience. Consider creating blog posts, videos, infographics, or eBooks that provide value to your target audience and address their pain points. This will help establish your brand as a thought leader in your industry and attract potential customers.
  9. Optimize for mobile: With the increasing number of people using their mobile devices to access the internet, it’s important to optimize your website and marketing efforts for mobile. This includes ensuring your website is mobile-friendly, using responsive design, and creating mobile-optimized emails and advertisements.
  10. Leverage user-generated content: User-generated content, such as product reviews or social media posts, can be a powerful way to reach your target audience. Encourage your customers to share their experiences with your brand, and then share this content on your social media channels and website. This helps to build trust and credibility with your target audience.
  11. Utilize retargeting: Retargeting involves displaying ads to people who have already interacted with your brand, such as visiting your website or adding items to their shopping cart. By targeting these individuals, you can increase the chances of converting them into customers.
  12. Track and analyze your results: To effectively reach your target audience, it’s important to track and analyze your results. Use tools like Google Analytics to measure the success of your campaigns and make data-driven decisions. This will help you identify what’s working and what’s not, and adjust your strategy accordingly.

By following these tips and techniques, you can effectively reach your target audience in digital marketing and achieve your business goals.

Finally, it’s important to remember that reaching your target audience in digital marketing is a continuous process. You must continually monitor and adjust your strategy based on your results and the changing landscape of digital marketing.

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Digital Marketing in 2023

The world of digital marketing is constantly evolving, and staying ahead of the curve is essential for businesses looking to reach and engage their target audience effectively. In 2023, the digital marketing landscape will be shaped by advancements in technology, changes in consumer behavior, and new opportunities to reach and connect with audiences.

 

With the right strategy and approach, businesses can take advantage of these changes and opportunities to reach their target audience, build relationships with them, and achieve their marketing goals. In this guide, we will explore the key elements of a successful digital marketing strategy for 2023 and provide practical steps for implementing and optimizing your digital marketing efforts.

 

Digital marketing in 2023 is a rapidly evolving field that encompasses a range of strategies and tactics aimed at promoting products or services through digital channels. In recent years, digital marketing has become increasingly sophisticated, with businesses leveraging new technologies and data-driven insights to reach their target audiences more effectively. As we move into 2023, there are a number of key trends and strategies that are expected to shape the digital marketing landscape.

 

One of the biggest trends in digital marketing right now is the rise of voice search optimization. With the widespread adoption of smart speakers and voice-activated virtual assistants, voice search has become an increasingly popular way for consumers to interact with the digital world. As a result, businesses are starting to focus more on optimizing their content for voice search, using keyword phrases that are more likely to be used in natural language queries and ensuring that their content is easily accessible through voice-activated devices.

 

Another important trend in digital marketing is the continued focus on local SEO. With the increasing importance of location-based data, businesses are looking for ways to optimize their online presence for local search results. This includes optimizing for local keywords, building local listings and directories, and creating location-specific content that is tailored to the needs of local consumers.

 

Video SEO is another area that is growing in importance as more businesses look to incorporate video into their digital marketing strategies. Video content is highly engaging and has been shown to be more effective at capturing the attention of consumers than traditional text-based content. To be successful with video SEO, businesses must focus on creating high-quality, engaging video content that is optimized for search engines, using keywords and tags that are relevant to their target audience and ensuring that their videos are easily accessible through a variety of platforms and devices.

 

UX, or user experience, is another key area of focus for digital marketers in 2023. As consumers become increasingly discerning about their online experiences, businesses are looking for ways to improve the overall experience of their digital channels. This includes optimizing their websites for mobile devices, using responsive design and other UX-focused technologies, and providing engaging, personalized content that resonates with their target audience.

 

Mobile-first indexing is another important trend in digital marketing, reflecting the growing importance of mobile devices as a primary means of accessing the internet. As more people rely on their smartphones and other mobile devices to browse the web, businesses are looking for ways to optimize their mobile websites and ensure that they are delivering a seamless experience to their target audience.

 

The importance of secure websites is another trend that is expected to shape the digital marketing landscape in 2023. As consumers become more aware of the potential risks associated with online transactions, businesses are looking for ways to protect their online channels and ensure that their customer data is secure. This includes adopting secure protocols like HTTPS, using strong passwords and other security measures, and regularly monitoring their digital channels for any signs of suspicious activity.

 

Finally, E-A-T (Expertise, Authority, Trustworthiness) is becoming increasingly important in digital marketing, as search engines look for ways to prioritize high-quality, trustworthy content in their search results. Businesses can improve their E-A-T by providing expert, authoritative content that is relevant and useful to their target audience, and by building a reputation for trustworthiness through transparent and ethical practices.

 

In conclusion, digital marketing in 2023 is a rapidly evolving field that is being shaped by a range of trends and technologies. Businesses that want to stay ahead of the curve will need to stay informed about these trends and be willing to adapt and evolve their strategies as the landscape continues to change. Whether through voice search optimization, local SEO, video SEO, UX, mobile-first indexing, secure websites, or E-A-T,

 

 

 

 

 

 

 

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SEO Trends in 2023

The world of search engine optimization (SEO) is constantly evolving, and keeping up with the latest trends is crucial for businesses and websites looking to improve their visibility and ranking in search results. In 2023, several key trends are expected to shape the future of SEO and impact how businesses approach optimization. Here are some SEO trends in 2023.

 

  • Voice search optimization:

Voice search optimization is the practice of optimizing a website for users who use voice search to find information on the internet. With the increasing popularity of virtual assistants such as Amazon’s Alexa and Google Assistant, voice search is becoming a more prevalent way for people to access information. Here are some tips for optimizing your website for voice search:

  • Use conversational language: Voice searches are typically phrased as questions, so it’s important to use conversational language in your content that answers common questions related to your business.
  • Focus on long-tail keywords: Voice search queries tend to be longer and more specific than text-based searches, so focusing on long-tail keywords can help you rank for relevant voice searches.
  • Create structured data: Using structured data, such as schema markup, can help search engines understand the content on your website and provide more accurate results for voice searches.
  • Optimize for featured snippets: Featured snippets are short answers to specific questions that appear at the top of the search results. Optimizing your content to appear as a featured snippet can help increase visibility for voice searches.
  • Consider location-based optimization: Voice searches often include location-based information, so it’s important to include local keywords and information on your website and to claim and verify your Google My Business listing.

By implementing these voice search optimization strategies, you can increase the chances of appearing in voice search results and attract more traffic to your website.

  • Local SEO:

Local SEO refers to the process of optimizing a business’s online presence for specific geographic locations, in order to rank higher in local search results and attract more local customers. This type of optimization is becoming increasingly important as people increasingly use search engines to find businesses near them. Here are some tips for focusing on local SEO:

  • Claim and verify your Google My Business listing: Google My Business is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. By claiming and verifying your listing, you can improve your visibility in local search results.
  • Include local keywords and information: Include relevant local keywords, such as the name of your city or neighborhood, in your website content and meta tags. Also, include your business’s physical address and contact information on your website and in your Google My Business listing.
  • Encourage customer reviews: Positive customer reviews can have a significant impact on your local search ranking, so it’s important to encourage customers to leave reviews on sites like Google, Yelp, and Facebook.
  • Build local backlinks: Backlinks from local websites, such as chambers of commerce or community organizations, can help improve your local search visibility.
  • Use local schema markup: Schema markup is a type of structured data that can help search engines understand the content on your website. By using local schema markup, you can provide additional information about your business, such as your address and contact information, to search engines.

By focusing on local SEO, you can improve your visibility in local search results and attract more local customers to your business.

  • UX (User Experience):

UX, or user experience, refers to the overall experience a person has when interacting with a website or product. In the context of SEO, UX refers to how well a website is designed and structured to meet the needs of its users, and how easy it is for users to find the information they are looking for.

A website with poor UX can lead to high bounce rates, low dwell times, and a negative user experience, which can negatively impact its search engine ranking. On the other hand, a website with good UX can lead to improved user engagement, increased dwell times, and a positive user experience, which can positively impact its search engine ranking.

To optimize UX in SEO, consider the following:

  • Make your website user-friendly and easy to navigate
  • Use clear and concise language
  • Ensure that your website is responsive and mobile-friendly
  • Make sure your website loads quickly
  • Provide clear and relevant information
  • Optimize the overall design of your website to improve the user experience.

By optimizing UX, you can improve the overall user experience and potentially improve your website’s search engine ranking.

  • Mobile first-indexing:

Mobile-first indexing is an approach taken by search engines like Google, where the mobile version of a website is used as the primary source for indexing and ranking in search results. This means that the search engine algorithms will primarily consider the content and structure of a website’s mobile version when evaluating its relevance and ranking for search queries.

The move to mobile-first indexing reflects the growing importance of mobile devices as the primary way that people access the internet. With more and more users searching on mobile devices, it’s important for website owners to ensure that their mobile websites are optimized for search engines.

To ensure your website is optimized for mobile-first indexing, consider the following:

  • Ensure your website is responsive and adapts to different screen sizes
  • Use mobile-friendly technologies like HTML5 and CSS3
  • Ensure that your website’s content is easily accessible on mobile devices
  • Avoid using flash or other non-mobile-friendly technologies
  • Make sure your website loads quickly on mobile devices

By following these guidelines, you can ensure that your website is optimized for mobile-first indexing and is able to rank well in search results for mobile users.

  • Site Security (HTTPS):

HTTPS (Hypertext Transfer Protocol Secure) is a secure version of the HTTP protocol that is used to transfer data on the internet. In SEO, secure websites (HTTPS) are considered to be a ranking signal, as they provide a higher level of security for website users and protect sensitive information such as passwords, credit card information, and personal data.

Google has stated that HTTPS is a light-weight ranking signal, and switching from HTTP to HTTPS can potentially lead to a small ranking boost. However, the primary benefit of HTTPS is the improved security and privacy it provides for website users.

To switch to HTTPS and ensure your website is secure, consider the following steps:

  • Obtain an SSL certificate: An SSL certificate is a digital certificate that encrypts data and verifies the identity of the website.
  • Update your website to use HTTPS: Once you have an SSL certificate, you need to update your website to use HTTPS by changing all internal links and external links to point to the secure version of your website.
  • Implement 301 redirects: Implementing 301 redirects from HTTP to HTTPS will ensure that any traffic to the non-secure version of your website is redirected to the secure version, preserving any link equity and avoiding any potential loss of traffic.
  • Monitor your website for security: Regularly monitor your website for security issues, and keep your SSL certificate up to date to ensure your website remains secure.

By implementing HTTPS, you can improve the security and privacy of your website, potentially receive a small ranking boost, and provide a better user experience for your website visitors.

  • E-A-t:

E-A-T (Expertise, Authority, Trustworthiness) is a concept used by Google to evaluate the quality of a website’s content and determine its relevance and ranking in search results. The acronym E-A-T stands for:

Expertise: The level of knowledge and experience the author or organization has in a specific topic or industry.

Authority: The level of trust and credibility a website or author has in a specific topic or industry.

Trustworthiness: The level of confidence a user can have in the information provided by a website or author.

Google uses E-A-T as a factor to determine the quality of a website’s content and its relevance to users’ search queries. Websites with high levels of E-A-T are more likely to rank well in search results, while websites with low levels of E-A-T may struggle to rank well or may be de-indexed by Google.

To improve your website’s E-A-T, consider the following:

  • Publish high-quality, original content: Provide detailed, well-researched information on your website’s topic to demonstrate your expertise and authority.
  • Cite sources and references: Use credible sources to support your content and demonstrate your trustworthiness.
  • Include author information: Provide information about the author(s) of the content on your website, including their credentials and experience.
  • Ensure website security: Use HTTPS encryption and other security measures to ensure that your website is secure and trustworthy.

By focusing on E-A-T, you can improve the quality of your website’s content and increase your chances of ranking well in search results.

  • Core Web Vitals:

Core Web Vitals are a set of metrics defined by Google that measure the user experience on a website. These metrics focus on important aspects of user experience such as loading speed, interactivity, and visual stability. In SEO, Core Web Vitals play a crucial role in determining the quality of a website and its relevance to users, and are used by Google as a ranking factor.

The Core Web Vitals include the following metrics:

  • Largest Contentful Paint (LCP): Measures loading speed and measures the time it takes for the largest content element on a page to load.
  • First Input Delay (FID): Measures interactivity and measures the time it takes for a page to become interactive after a user clicks or taps on it.
  • Cumulative Layout Shift (CLS): Measures visual stability and measures the amount of unexpected layout shift on a page during loading and user interaction.

To improve your website’s Core Web Vitals, consider the following:

  • Optimize your website’s loading speed: Use techniques such as image compression, magnification, and caching to reduce the size and loading time of your website.
  • Minimize JavaScript execution time: Minimize the time it takes for JavaScript to execute on your website to improve interactivity.
  • Reduce the number of visual changes during loading: Avoid changes to the layout of your website during loading to minimize CLS.

Monitor your website’s Core Web Vitals: Regularly monitor your website’s Core Web Vitals to identify and address any issues.

Improving your website’s Core Web Vitals can result in a better user experience and improved search engine ranking. Google provides a tool called Page Speed Insights to help website owners monitor and improve their Core Web Vitals.

  • Schema markup:

Schema markup is a type of code that is added to a website’s HTML to provide additional information about its content to search engines. This information helps search engines understand the content on a page and display it in a more meaningful and relevant way to users in search results.

In SEO, Schema markup plays a crucial role in helping search engines understand the structure and context of a website’s content, and can result in improved visibility and ranking in search results.

There are several types of Schema markup, including:

  • Structured data: Provides information about the main entities on a page, such as products, articles, events, and more.
  • Rich snippets: Enhances the appearance of a website’s listing in search results by adding additional information, such as star ratings, prices, and images.
  • Knowledge Graph: Provides information about a website or organization, such as its logo, description, and social profiles.

To implement Schema markup on your website, consider the following:

  • Determine the type of Schema markup that is relevant to your website: Choose the type of Schema markup that best represents the content on your website.
  • Use a Schema markup generator: Use a tool such as the Google Structured Data Markup Helper to generate the code for your website.
  • Validate your Schema markup: Use the Google Structured Data Testing Tool to validate your Schema markup and ensure it is correct.
  • Monitor your Schema markup: Regularly monitor your website’s Schema markup to ensure it remains accurate and up-to-date.

Implementing Schema markup on your website can result in improved visibility and ranking in search results, and can enhance the user experience for those searching for your content.

 

In conclusion, SEO is an ever-changing field, and in 2023 it will be increasingly important for businesses to stay updated and make changes to their websites in order to rank higher in search results and reach more customers.

 

It is crucial for businesses to stay informed about the latest trends and best practices in SEO in order to keep their online presence strong and competitive. Implementing these changes and optimizations can lead to increased visibility, better ranking, and ultimately, more success for the business.

Websites technical setup in Infinity Media and Marketing Company

Websites Technical Setup

Websites technical setup

It is a SEO practices excluding content optimization and link building. It’s used to improved website crawling in search engine and prepare website for on-page optimization and off-page optimization (link building).

Indexing:

In indexing process, website owner determine which webpages should be read by SE and which shouldn’t as illustrated in Figure (‎1). Not all pages of website should be indexed. In websites under study the following pages will be excluded from indexing:

  • Webpages which have not enough data like: blog category, tags and media files because short content have negative impact on websites ranking.
  • Private Webpages such as: terms of Service, use of cookies and privacy policy.
  • Webpages which have duplicate content.
  • Webpages which have downloadable content such as pdf files.

Figure (1): websites indexing process

 “all in one SEO pack”([1]) plugin is used to set the above setting for website indexing. In addition to plugin setting, any pages can be prevented from being indexing by using “no index” Meta tag to a page’s HTML code which can be done with the mentioned plugin options in each page.

After determine which pages to index, robot.txt file should be generated. It indicates what pages should be crawled by search engines and which shouldn’t. It provides instructions to search engines’ robots about what to crawl on website. “all in One SEO pack” plugin has the feature to generate the robot.txt file, it’s used to generate robots.txt files for website under study. The generated files can be found on https://example.com/robots.txt. Before a spider starts scanning, it checks the specifications from the robot.txt file.

Now sitemap should be generated for website, it will contain which pages to be crawled and visible in the search results, and organize them in the proper hierarchy. It was generated using “all in one SEO pack” plugin and it’s available on https://example.com/sitemap.xml. After that, sitemap should be available to Google by adding it to robots.txt file or directly submitting it to Search Console.

After all the above indexing steps, there is a challenge when a spider crawls website and comes to a broken page, it immediately leaves. But this is stop website indexing and it’s considered as indicator for poor website. So, 404 error page must be prepared and contains useful links to other pages to allow spiders continue crawling and indexing the site. In websites under study, custom 404 error pages are prepared and have connection to website home page and contact page.

([1]) https://wordpress.org/plugins/all-in-one-seo-pack/

Website technical analysis in Infinity Media and Marketing Company

Website Technical Analysis

Website technical analysis.

  1. Check website URL structure: URL is displayed in search results after page title, so website file names must be descriptive and clear to organize website URL and make it friendly to search engines.
  2. Check website against dead links or broken redirects and 404 error page: during website crawling process from SE spiders, when the spiders come to broken links, it’s immediately stop crawling and leave the website which impact negatively on website indexing. In addition to that, many broken links in website domain is considered an indicator for poor website and low quality user experience which reduced its ranking in SERP. So dead links or broken redirects must be fixed. In addition to that, website must include useful 404 pages which display in case of not exist pages or broken URL. 404 pages to take the spider to available page, it also used to improve website user experience when guide visitors to useful links or can back them to home page.
  3. Check website against duplicate content: Webpages are considered duplicates if their content is 85% identical. Having duplicate content may significantly affect SEO performance. First of all, Google will typically show only one duplicate page, filtering other instances out of its index and search results, and this page may not be the one wanted to rank. In some cases, search engines may consider duplicate pages as an attempt to manipulate search engine rankings and, as a result, website may be downgraded or even banned from search results (Oetting, 2019).
  4. Check website sitemap: A sitemap is a file contains a list of all the pages of website and present the hierarchy and content structure. Regardless if website architecture is clearly organized or not, it is always a good practice to submit a sitemap because it will strongly improve the crawl-ability of website. It contains which pages to be crawled and visible in the search results, and organize them in the proper hierarchy (Jamal & Hatab, 2015). In this phase website sitemap will be checked if available and if written correctly.
  5. txt file: Arobot.txt file is instructions file in website indicates which pages allowed to crawl in SE and which prevented from crawling. It submit sitemap to SE and protect the server from being too busy by prevent crawlers from scanning unimportant or similar pages. Before spiders start crawling the website, it catch instructions from robots.txt file (Jamal & Hatab, 2015) (Özkan et al., 2019). In this stage, robot.txt will be checked if it available and if it be written correctly.
  6. Crawl Depth: it’s represents how many clicks needed to reach webpages from home page. In general, crawlers and websites visitors don’t like to reach deep pages in website.For this reason, pages that contain important content should be no more than three clicks away from website homepage(ThatWare LLP, 2019).
  7. HTTP Status Code: HTTP status codes refer to requests made to a web server by search engines or website visitors. Websites users experience and SE crawling can be affected negatively when website having a lot of pages return 4xx and 5xx status code. This issue could lead to traffic drop. So, HTTP status code should be monitored and managed to get better rank in SERP homepage(ThatWare LLP, 2019).
Table (1) summarized website technical analysis in checklist which will be used in chapter 5 to analysis websites under study technically.

Table (1): website technical analysis checklist

#

Checklist item

Notes

1

 Test website URL structure

Webpage URL must contains pages title after website domain like: http://domainname.com/testPage

2

 Check website against dead links or broken redirects.

Dead links must be removed and broken redirect must be fixed to correct position and custom 404 error page must be added to website pages

3

 Check website against duplicate content.

Duplicate content should be removed or prevent from indexing

4

 check sitemap, Robots.txt file & error page

Add sitemap and roborts.txt files to help Google spiders to index website correctly.

5

 Crawl Depth

Most important pages should have low crawl depth to access it easily from Google spiders or visitors.

6

 HTTP Status Code

Monitor webpages HTTP status code and remove 4xx error pages and 3xx unnecessary redirects.
 
Articles in the field of Website content analysis in Infinity Media and Marketing Company

Website content analysis

Website content analysis:

 
  1. Check H1 tag in pages titles: Using heading tags to highlight important text. Website content structure must be organized to make it easier for understand from user or search engines, the content could divided to main points and sub points avoiding using long headings or not related ones. Because it should be used to add sense to page content.
  2. Check Meta Tags: Meta tags contained in webpage <head> section. Meta tags contains title, description and keywords attributes. Meta tag give information about website pages to SE. SE only take information under Meta tags and ignore others.
    • Meta title: Website pages titles should be unique and descriptive. <title> tag is used within the <head> element of the HTML document is used to tell the user and search engine what the topic of the page. Webpages titles must be unique for each page and it must be related to page content. SE display approximately 70 characters from the title, so, the recommended length of used title is less than 70 characters. (Özkan et al., 2019)
    • Meta description: description is a summary of page content, the title tag is short but the description tag can be sentence or more ,it doesn’t exceed 155 characters (Özkan et al., 2019). The description must be unique for each pages and shouldn’t be not related to page content, generic or copy from page content. Google may use description as a snipped to view in page results
    • Meta keyword: it specifies words for each webpage to process by SE.
  3. Check Images file name and alt attribute: Image name must be clear and descriptive, it doesn’t be generic or too long and alt attribute must be used to show instead of images in case it can’t be display and it make the web page more friendlier to images search see Figure (‎1) for alt attribute usage example. In addition to that images format should be standard to be supported from most browsers
  .

<img class=”logo” src=”https://domainname.com/example.png”  alt=”example image” />

Figure (1): alt attribute usage example

Table (2) summarized website content analysis practices as a checklist which will be used in

Table (2): website content analysis checklist

#

Checklist item

Notes

1

Check H1 tag in pages titles

H1 tag should be used in pages title and use

keywords in it if possible
2

Meta title

Meta title should fill with descriptive unique title and its length should be less than 70 characters

3

Meta description:

It is summarize webpage content and it display on SERP below title to give the researcher first impression about the page. The suitable length for it is less than 155 characters.

4

 Meta keyword

It specifies words for each webpage to process by SE.
5 Check Images file name and alt attribute

Images name must be descriptive and clear

and alt attribute should be fill correctly.
 

On-page Optimization

on-page optimization practices checklist

#

 Checklist item Notes

1

Check H1 tag in pages titles

H1 tag should be used in pages title and

use keywords in it if possible

2

Use Meta tags

Meta title

Meta title should fill with descriptive unique title and its length should be less than 70 characters

3

Meta description:

It is summarize webpage content and it display on SERP below title to give the researcher first impression about the page. The suitable length for it is less than 155 characters.

4

Meta keyword

It specifies words for each webpage to process by SE.

5

Check Images file name

and alt attribute

Images name must be descriptive and clear

and alt attribute should be fill correctly.

6

 Use internal and outgoing external links

Use outgoing

external links

Mention others site in website to display the

website as a valuable resource of information

7

Use  Internal links

Link websites pages with each other to make

it more accessible from users and SE.

8

Update website with fresh

and unique content:

Website content must be updated from time to time to make visitors back to website and attract new visitors

9

Optimize Content length:

long content almost have more valuable

information and rank better

10

Use multimedia in content:

videos, infographics and diagrams can be used as a content in web pages and it can used as signal to page quality because it keep readers long time in a page.

11

Write good link text:

Link text must be short and descriptive and

provide a basic idea about what link mention to.
12 Use structured data:

Structured data are used to organize page content and search engines using it to view to customer against specific queries and attract interested customers to website.

 

It is the practices of optimizing website content against on-page optimization practices checklist in Table (‎3.4) to improve its visibility and ranking in SERP. Figure (1) mentioned on-page SEO practices which are used in on-page optimization.

Figure (1): On-page SEO optimization practices

Update website with fresh and unique content: The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines.so, page content must be updated from time to time to make visitors back to website and attract new visitors. Website can contain updatable section such as: blog, portfolio and careers vacancies. These sections should be updated continuously to attract visitors to come back to website.

    • Optimize Content length: Every page on website needs to contain a certain amount of words to be able to rank. Pages which contains long content are more likely to be considered of more vale to user. In addition, the longer content means it’s easier for search engine to determine what it’s about, especially if it’s well-optimized for keywords. Long content probably have more headings, more links, and more pictures containing the keywords. It probably discuss multiple subtopics. Also the article will have a chance to visible in search results.
    • Use multimedia in content: using different types of media solutions together is an excellent way to get more readers to website and keep their attention for longer. There are numerous different elements can be used such as video, audio, slideshows, infographics, quizzes, games and text, to convey different types of information in the most interesting and memorable way.
    • Write good link text (anchor Text): link text should be short and descriptive to provide idea about the link which mention to and it should be formatted to distinguish it from other content.
    • Use structured data: webpages content are organized to be viewed to customer against specific queries and attract interested customers to website. Website logo, contact information and opening hours are example of the structured data which were used in websites optimization.
    • Heading tags: Using heading tags to highlight important text and format content structure. Keywords should be used in H1 in most of websites pages
    • Optimize website images:
      1. Use suitable image name: the used image name is a descriptive and keywords were used when it’s possible.
      2. Use alt attribute: Alt attribute provide better image context/descriptions to search engine crawlers, helping them to index an image properly. It will be displayed in place of an image if an image file cannot be loaded, so, it should be contains a descriptive text. Alt attribute text is advised to be around 125 characters because most popular screen readers cut off alt text at this size.
    • Use internal links: internal links are used to connect website pages with each other to improve website crawling by SE and increase user experience by introduce more available resources to him. In websites under study, internal links use in web pages content with suitable link text. Figure (‎2) display measured internal links after optimization. As noticed in figure, pages which have more than 70 links are increased and pages which have less than 10 links are decreased.

Figure (2): Post optimization internal links

  • Use Meta Tags
    • Meta title: it is considered the first impression people can be have about web page and it’s a major factor which help search engines to understand what web page is about. Title tags are used in three key places: search engine results pages (SERPs), web browsers, and social networks. Google typically displays the first 50–60 characters of a title tag. So, websites pages titles were optimized and its length was fixed to be suitable to search engine. Also, keywords were used in pages/posts titles when possible.
    • Meta description: it’s used to gain user click from SERPs. It’s a short paragraph which advertise webpage content to searchers and give them the chance to decide whether the content is relevant and contains the information they’re looking for from their search query. Meta description should be directly relevant to the page it describes, and unique from the descriptions for other pages and try to employ keywords that page is targeting.

It’s best to keep Meta descriptions long enough that they’re sufficiently descriptive, so the recommended size for Meta descriptions is between 50–300 characters.

Meta description was optimized for all websites pages. It’s was written as a summarization to webpages content from 50 _ 300 characters and keywords were used in its.

In this step, Meta tags are added using “all in one SEO pack” plugin which allow websites content editors to add Meta tags to post/page from WP admin dashboard. Also, the selected keywords are used in different position in web pages like: Meta title, Meta description, alt attribute, Headings, link text and in different places in pages content.

 

online competitors

Online Competitors

Online competitors’ analysis:

SEO competitor analysis is one of the most important aspects of any SEO campaign. SEO competitors is a list of websites which optimized against the same keywords used on website optimization. SEO competitor analysis helps website owners to:

  1. Understand their standing within digital marketplace
  2. Get data on competitor efforts (their SEO plan)
  3. Benchmark their success
  4. Find gaps in their strategy to improve it.

When website owner’s analysis a list of their website competitors, they can discover competitors’ keywords list. Then, they can measure the gap (keywords which used by competitors and not used in their websites) between their keywords list and others competitors’ keywords list. So, they can update their keywords with the most efficient keywords. In addition to that they can discover their competitors’ backlinks list and analysis it to discover competitor’s off-page SEO practices and get idea to improve their websites off-page (backlinks) SEO plan to increase their websites visibility.

 

 

Online competitors analysis

a)     Select online competitors

Selecting online competitors list illustrated in Figure (‎1). Initially, keywords list will be analyzed using keywords analyzer in SEMrush tool to get online competitors against the selected keywords. The suggested list from SEMrush will be filtered to a list of most relevant and strongest domains according to number of common keywords in website keywords list and competitors’ keywords list. Relevant website are websites which have the same type of business and offer services similar to website services. In research study, top five domains list get to be analyzed.

In “infinite.ps” and “iqlebalsaf7a.com” the selected competitors are regional but in “asaseeyat.com” the selected competitors are international. Competitors’ list size was five competitors for each website.

Figure (1): Select top 5 online competitors

b)     Competitors’ analysis:

In this phase the selected competitors list will be analyzed to discover its SEO plan especially keywords list and backlinks building plan to update website SEO plan and get better position in SERP. Figure (‎2) explain SEO competitors’ analysis phase.

Figure (‎2): SEO competitor’s analysis

After identifying top SEO competitors, Websites under study visibility were tested against the selected keywords and compared with their competitors. The visibility score was equal to “0” in all websites. Visibility is an indicator for website progress in Google’s top 100 for selected keywords list.

After that competitors SEO strategy should be deconstruct to get most significant ideas from it and use these ideas to improve website SEO plan. During competitors’ analysis, the volume of competitors’ backlink profile and the quality of this backlink will be discovered and used to build off-page SEO plan which will be discussed later in off-page optimization. In addition to that, competitors’ keywords are discovered, its traffic will be estimated and it will be used to update websites under study keywords list.