All posts by : lina emad

Off- page optimization:

After the web site preparation, a list of website competitors should have been  prepared, and competitors’ backlinks should have been extracted. After extract competitors’ backlinks, it should have been analyzed to discover competitors’ strategy and built backlinks plan. Links building plan have different practices which organized as four groups according to their objectives

Figure (1): Prepare website for off-page (link building) practices

• Prepare website for link building: as a first step in link building plan, some practices should be done on website to help in link building process as shown in Figure (‎1).
  1. Share on social media buttons: add social media buttons which allow website visitors to share website content on their social media accounts on different platform. This practice improve customers’ usability and help website to get higher rank.
  2. Build newsletter subscription form: add form to website which allow visitors to subscribe in website newsletter.
  3. Activate RSS: RSS is webpages content stream which is updated when new content is published. It allow people to monitor a group of websites they interested in and aggregate them together through feed readers. This is useful to keep track of updated content from many blogs and sites without even visiting them. The content come to website audience.
  4. Website live chat: live chat is a window which allow website visitors/customers to ask questions about website services/products. Adding live chat to website is a good practice to ensure that the issues of customers are resolved quickly and effectively. This will increase website usability to get good review and comments about website products/services.
  5. Online resources (papers, case studies, guidelines, etc.): when website have valuable resources in website industry which can make addition to people, they can share the resources, cite it and mentioned it in their websites.
  6. Questions and answers related to business industry: Providing answers to the most common questions visitors/customers may research about the product or service. By providing answers to these questions customers are able to learn, identify, and extract knowledge. Questions and answers sections are a key way for a business to reach out to their customers. By adding it, business owners are able to ensure they are providing information needed to attract and keep customers engaged with their products and/or services.
  7. Blogging: blogging is a good SEO practice because it keep website updated with new content that are high quality and on topics relevant to website audience. Google does not display outdated information in their SERP. Attractive and fresh content keep people to stay longer time in website and it give other websites reasons to build links to website. In addition to that, it connect website owners with website audience and increase website ranking in SERP.

1. Customers’ reviews: Google display to user the best websites around. In order to do this effectively, it runs through thousands of websites and ranks them. It does not only look at the quality of website or blog posts, it also looks at online reviews and comments. So if website have good reviews online, it is going to get better rank.

• Natural links building: back links which are built without any action on the part of a page owner. That happen when website have a valuable content and other websites mentioned it as the resource of information. This required special efforts for building a valuable information resources such as: media, papers, case studies and guidelines.
• Submit website URLs to build links: these links created by practices such as adding a backlink in an online directory, forum, blog comment signature, or a press release with optimized anchor text.
• Distribute webpages content: distribute webpages content to its audience by: newsletter, RSS and share content on social media accounts.

1. Newsletter: it is represent a place to share company news and information on products and services, especially if they are new. And it is also a great place to be sharing informational content about website industry so that website owner can be viewed as a thought leader. Website owners can write these information on website blogs and embed blog links in email newsletter which means increase clicks in website. The matter which allow audience to reach the content and then decides to share it in some way. Maybe they share it in social media or maybe they link it to their websites as natural links building.
2. RSS: RSS feed is important for site because it can allow website readers to subscribe to website content. In turn, they can share these feeds on social networks. RSS using can make website content be read by people, and indexed more easily.

1. Share content on social media accounts: placing links of content pages on social media. This helps increase the number of visitors to website.

The proposed off-page SEO plan summarized in Table (‎1). the suggested plan are proposed based on practices which extracted from related work, competitors off-page SEO plan and practices from researcher point of view. All the suggested activities aim to increase website backlinks and increase website authority to get better ranking and visibility in SERP. However backlinks quantity is important for website ranking, website owners must to be attention for backlinks quality which affect website ranking. Low quality links (bad content which mention to website) have negative impact on website rank. Website owner must revised his website backlinks quality (content which mentioned to website link) from time to time.

When bad links are mentioned to website, website owner can ask Google not to take them into account when assessing website. Google Disavow tool tell google which link to neglect from external link. Low quality links or domains should be collected in a text file encoded in UTF-8 or 7-bit ASCII then, upload the file to Disavow tool in google console account. SEMrush allow websites owner to collect low quality links and domains and generate disavow file.

Table (1): Proposed off-page optimization plan

SEO keywords are the keywords and phrases used by web researchers as a query in search engines. It can be used in websites content to make website visible in SERP. Keywords are one of the main elements of SEO.

Website owners need to know how people are looking for the products, services or information that they offer, in order to make it easy for them to find their websites, otherwise website does not get high ranking and it does not visible to users. Using suitable keywords in website content will help website to be ranked above its competitors.

By searching for most demanded keywords in SEO, the researchers not only discover the most demanded terms and phrases, but also learn more about websites customers as a whole. The matter is not always about getting visitors to website, but about getting the right kind of visitors. With keyword research, website owner can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking.

Preparing keywords list is the process to discover keywords that help websites to be ranked on a search engine results page (SERP), and putting them in online content.

SEO best practices are recommended that relevant keywords must be included in a number of high attention areas on website, everywhere from the titles and body text of website pages to website URLs to Meta tags to image file names. Successfully optimized websites tend to have thousands or even millions of keywords. So, keywords list must be grouped and organized in small lists. By dividing the list into small, manageable groups of related keywords.

When webpages is optimized, keyword relevance is more important than keyword density in SEO. After keywords list prepared, it will help website owner to focus on the right topics for his business.

In this study, keywords planner tool will be used to prepare keywords lists for websites under study.

  Prepare keywords list

Preparing keywords list is considered the most important step in any SEO plan. Keywords and SEO are directly connected when running a successful search marketing campaign. Because keywords are essential for all other SEO steps. SEO keywords must be relevant to website’s audience and effectively organized for action.

Webmaster stores the keywords which visitors type into search engines, and Google Keywords planner tool allow websites owner to access this information. To understand the value of a keyword, websites must be understood, make initial keywords list, test, and repeat.

Google Keywords planner tool is used to make suggestion for keywords related to business fields. Keywords planner tool can be accessed using Google Ads account. It displays Keyword ideas based on a phrase, landing page or product category.

Initial keyword/phrase can be used to find related terms and expand keyword list. It’s usually good to start with at least three to five keywords. This will help to get a range of different keywords related to required topic and not focus on a single phrase. Keywords idea are filtered according to required location, language, and search engine and time period. Most related keywords idea is selected and add to keywords list.

Figure (1): preparing keywords list process

A keywords list is prepared for each website under study. If the website have many topic, keywords list is grouped according to these topics. Figure (1) illustrated keywords list preparation using keywords planner tool.

Keywords are determined according to used SE, region and required language. Keywords planners’ tool was provided the researcher with a list of keywords ideas. Researcher determined the most relevant keywords from the suggested ideas and grouped it in a lists according to websites services.

As initial step, “infinite.ps” keywords list was 25 words, the list cover keywords to 4 topics related to website services. “Asaseeyat.com” keywords list was 15 words related to website services and “iqlebalsaf7a.com” keywords list was 17 words. The selected keywords lists examined and evaluated against website visibility and it will be updated to improve website visibility. In addition to that, keywords list could be updated after discovering competitors keywords list and getting effective ideas from its.

SEO keywords research must be done from time to time to update and expand keywords list. When popular keywords used this means there is huge competition. It can get visitors to website but they don’t be the right visitors. So more specific phrases should be used to bring right visitors.

The selected keywords will be used in website content to enable search engines to find and read it. It must use in: title of the page, URL, Meta tags, especially the Meta description, anchor text and image file paths and in the images’ alt text.