On-page Optimization

on-page optimization practices checklist

It is the practices of optimizing website content against on-page optimization practices checklist in Table (‎3.4) to improve its visibility and ranking in SERP. Figure (1) mentioned on-page SEO practices which are used in on-page optimization.

Figure (1): On-page SEO optimization practices

Update website with fresh and unique content: The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines.so, page content must be updated from time to time to make visitors back to website and attract new visitors. Website can contain updatable section such as: blog, portfolio and careers vacancies. These sections should be updated continuously to attract visitors to come back to website.

• • Optimize Content length: Every page on website needs to contain a certain amount of words to be able to rank. Pages which contains long content are more likely to be considered of more vale to user. In addition, the longer content means it’s easier for search engine to determine what it’s about, especially if it’s well-optimized for keywords. Long content probably have more headings, more links, and more pictures containing the keywords. It probably discuss multiple subtopics. Also the article will have a chance to visible in search results.
  • Use multimedia in content: using different types of media solutions together is an excellent way to get more readers to website and keep their attention for longer. There are numerous different elements can be used such as video, audio, slideshows, infographics, quizzes, games and text, to convey different types of information in the most interesting and memorable way.
  • Write good link text (anchor Text): link text should be short and descriptive to provide idea about the link which mention to and it should be formatted to distinguish it from other content.
  • Use structured data: webpages content are organized to be viewed to customer against specific queries and attract interested customers to website. Website logo, contact information and opening hours are example of the structured data which were used in websites optimization.
  • Heading tags: Using heading tags to highlight important text and format content structure. Keywords should be used in H1 in most of websites pages
  • Optimize website images:
    1. Use suitable image name: the used image name is a descriptive and keywords were used when it’s possible.
    2. Use alt attribute: Alt attribute provide better image context/descriptions to search engine crawlers, helping them to index an image properly. It will be displayed in place of an image if an image file cannot be loaded, so, it should be contains a descriptive text. Alt attribute text is advised to be around 125 characters because most popular screen readers cut off alt text at this size.
  • Use internal links: internal links are used to connect website pages with each other to improve website crawling by SE and increase user experience by introduce more available resources to him. In websites under study, internal links use in web pages content with suitable link text. Figure (‎2) display measured internal links after optimization. As noticed in figure, pages which have more than 70 links are increased and pages which have less than 10 links are decreased.

Figure (2): Post optimization internal links

• Use Meta Tags
  • Meta title: it is considered the first impression people can be have about web page and it’s a major factor which help search engines to understand what web page is about. Title tags are used in three key places: search engine results pages (SERPs), web browsers, and social networks. Google typically displays the first 50–60 characters of a title tag. So, websites pages titles were optimized and its length was fixed to be suitable to search engine. Also, keywords were used in pages/posts titles when possible.
  • Meta description: it’s used to gain user click from SERPs. It’s a short paragraph which advertise webpage content to searchers and give them the chance to decide whether the content is relevant and contains the information they’re looking for from their search query. Meta description should be directly relevant to the page it describes, and unique from the descriptions for other pages and try to employ keywords that page is targeting.

It’s best to keep Meta descriptions long enough that they’re sufficiently descriptive, so the recommended size for Meta descriptions is between 50–300 characters.

Meta description was optimized for all websites pages. It’s was written as a summarization to webpages content from 50 _ 300 characters and keywords were used in its.

In this step, Meta tags are added using “all in one SEO pack” plugin which allow websites content editors to add Meta tags to post/page from WP admin dashboard. Also, the selected keywords are used in different position in web pages like: Meta title, Meta description, alt attribute, Headings, link text and in different places in pages content.